Friday, October 23, 2009

SECRETS OF SUCCESSFUL AUTHORS

I’ve been interested in writing and selling books for years.
So I decided to investigate a bit. When the writing bug hits you,
get out your pencil, typewriter, word processor or tape recorder and go to work.

Personal wants and desires, such as "How to Make Money" can put
you on the road to success in the writing field. There are five
main emotional appeals for selling this kind of publication:
Money, Self Preservation, Family, Romance, and Recognition. These
appeals can all be built into your writings.

It pays to make up a good advertising schedule several months in
advance and when you do hit the pages with your ads, be sure
they "Drip" with enthusiasm!

The title is of the greatest importance. It alone can determine
the sales volume to a large degree. Price your report so that
you can come out with a good profit. You will want to make
tests to see if your publication will bring in the required
price before going into full scale advertising.

Most people are dreamers not "doers". It is only a short step
to be a doer. Just do it!

Sometimes it is better to write a strong ad before you write the
report, then make the report live up to your advertisement. Make your ads
friendly.

Write about a special subject in a unique way: Strive to write
in such a way that you will get repeat orders or will receive
orders from the same customers for your other books and
products. Have a follow-up program ready to go.

Ship your orders without delay. Don't hold them up for checks
to clear. It will do you much more damage than getting a few
bad checks. Offer a free bonus for "buying today".

Get quality printing for use with all your paper needs
(letterheads, envelopes, circulars, sales letters, return
envelopes, order forms, etc.)

You can set up a distributor program, sell your publications
direct to the consumer, or use both methods.

It's a good idea to give your other publications a boost within
the pages of your other reports and books, but don't brag about
your accomplishments or try to sell all your own products in the
body of your publication.

HOW TO PRICE YOUR BOOK!

Whatever amount you come up with for the price of your book,
remember that advertising expense will usually take 50% to 60%
of your selling price if you are to promote your book properly
and get into the mass market. This only leaves 40% to 50% of
the sales proceeds for all your other expenses and a reasonable
profit for your efforts. And don't forget "all other expenses"
include not only the cost of typesetting, printing, mailing and
other direct expenses, but also includes numerous variable and
indirect expenses; such as auto, depreciation, insurance, and
all the other "general overhead", even if you only work
part-time from your home. Then you must have enough left over
to "pay yourself" a reasonable draw for your time, effort and
risk!

Failure to understand the "Mathematics of Mail Order" is the
basic reason most people do not succeed when trying to sell
books by mail.

One of the most important points to learn about mail-order
mathematics is just exactly where your break-even point is.
This varies drastically depending on the total units produced
and sold. The more units sold the less the cost per unit. In
other words, the more you sell the more flexible you can be in
pricing your product.

Never price a publication at less than total cost, just to
increase sales, unless you have computed correctly that the
increased sales will reduce you unit cost sufficiently to
overcome any potential loss.

On the other side of the "coin", if the price of your
publications is too high, you could be in a worse position than
if selling for only half the price. Maybe a price reduction of
50% will get you 500% more sales thus lowering your variable
costs per unit sufficiently. The loser is immediately turned
into a blockbuster! Only tests will tell!
Deena McMahon is an author, entrepreneur and a mother of five! Please visit her websites:
http://www.kidsuniversallessons.com
http://www.americasmediaspecialist.com/
http://www.americasstore4u.com/

Tuesday, October 20, 2009

Training Job Wanted

Well I just completed a Train the Trainer Certification on 10/10/09 realizing I have a passion for helping people learn. From my very first job in a preschool to coaching girls softball I have been yearning for something more than working for a huge corporation (anyone heard of Big Blue?) where I feel like a number (IBarelyMatter). I started various internet businesses with limited results. What I really yearn for is to work as a trainer for someone inspiring and who gives a shit. Not someone trying to take my money.

I'd love to hear from you if you're out there. Email me at internetproducts4u@gmail.com.

Cheers and all the best.
Deena

Friday, October 16, 2009

The Importance of Website Advertising

Marketing and advertisement is very important for any website. It lets people know about you, your product or service, thus, it increases your sales. There are many ways in which you can promote your site. Examples of these are advertisements or increasing website traffic. However, some methods are proven to be better than others. It is because of this that it is important to think about which method serves better for your site. If you research deeply enough, you will realize that ads are better than website traffic. So, if you are intending to buy website traffic to sell your product, you might want to think it twice. Take into consideration the following.

Web site traffic does not guarantee you selling your product. It does raise your popularity and increases the number of population in your internet community, but it does not guarantee that everyone who visits your site is actually interested in your product. However, when you advertise by ads, whoever visits your site has entered because he or she is interested in what you advertised. Even if the chances of the customer not buying still exist, odds are that the advertisement will sell more for the simple reason the customer is interested already in your service or product. In addition, when you promote by ads, you are already creating traffic. You get the extra plus there. Then, why would you spend money on buying web site traffic from different sources?

Next time you think about advertisement for your website, remember everything mentioned here. And, remember, there are other thousands of way of advertising other than website traffic and ads as well.

More information can be found at Talkgold on Advertising. Also check out the new Lockerz Forum for more info.

Article Source: http://EzineArticles.com/?expert=Brian_Krassenstein

Tuesday, October 6, 2009

MAKE YOUR FORTUNE WITH SELF-IMPROVEMENT SEMINARS

Ever since the beginning of time, ambitious people of the world
have attributed some "indescribable secret" to the success of
those people with wealth. These people have spent, and will
continue to spend, millions of dollars to cultivate these
"secrets" within themselves.

Particularly since the early seventies, there has been a growing
demand by the public to attend classes, workshops, and
self-improvement seminars that will enable them to align their
thinking as well as their actions, with those of people who have
already achieved success.

The popularity of such best-selling how-to books as WINNING IS
BELIEVING...THINK AND GROW RICH...HOW TO DEVELOP A WINNING
PERSONALITY...OVERCOMING SHYNESS... IMAGINEERING... NEW LIFE
OPTIONS... WINNING BY NEGOTIATION... SUCCESSFUL VISUAL-VERBAL
COMMUNICATIONS... CONVERSATIONALLY SPEAKING... and countless
others lends reinforcement to the "need" for self-improvement
seminars.

You can promote and stage these seminars either as a generalists
or as a specialist in a specific area of expertise--and attain
wealth for yourself almost beyond your current imagination! The
market potential has only barely been scratched, affording a real
ground-floor opportunity for those with the gumption to take
action.

Dale Carnegie--the author of the book, How To Win Friends and
Influence People--was certainly one of the first, if not "the
first" self-improvement seminar market/teacher. Back in the Great
Depression of the thirties, he recognized this need in people to
improve themselves--he worked out a deal with the local
management of his hometown YMCA-- got the word around that he was
holding classes on self-improvement--and the rest is one of the
truly classic unemployed-to-multi-million-dollar success stories
of our time.

A self-improvement seminar is conducted much the same as a
Toastmaster's Club meeting. It can be held just about anywhere,
from the informal atmosphere of someone's living room to the
formalities of the Hilton Convention Center.

Basically, a self-improvement seminar is a gathering of people
where one or more speakers talk on a specific subject. More often
than not, only a certain aspect of self-improvement, such as How
To develop A Positive Mental Attitude--is the thrust of the
seminar. In other words, the more successful seminars deal with
"specialized areas" of self-improvement.


These speakers usually wind up their talks with audience
involvement questions and answer sessions. Most of them "wind
down" with the speaker circulating through the audience, plus lots
of opportunity for the purchase of self-help books and tapes by
the people wanting on-going motivation and reinforcement to what
they've just heard. Always-sometimes even as the featured subject
of the seminar--there's a great deal of motivation projected
during these meetings. At the bottom line, motivation is more the
purpose of these seminars than the attendees learning something
they don't already know. The favorite words of most seminar
speakers is usually, It's the difference between having a dream
and taking action--a matter of saying I can, believing it, and
then doing it--because you can!

Successful seminars are generally based upon the concept of
giving you the power to believe you can. The speakers usually
delivers from insights and expertise gained from their own life
experiences. Self-improvements seminars give the attendees the
tools--and the motivation--to succeed. Thus, a well-organized and
well presented seminar that helps people up the ladder of success
can't help but succeed because we are a success oriented
society--it's an easy sell with an income potential limited only
by your ability to express yourself.

You won't need an office to make it big with self-improvement
seminars. The public doesn't visit you--you take your programs to
them. Self-improvement seminars appeal to almost everybody--from
blue-collar workers to top executives.

The average cost per person to attend a seminar is very close to
$300--so your basic audience will be from the upper-income
brackets--but if you handle the promotional aspects properly,
you'll pull them in from lesser income brackets as well.

Many seminar promoters employ sales teams to call upon top
company executives and either get them to partially pay the cost
of several employees to attend as educational or business
improvement investments--or to foot the bill for the sponsorship
of a "group seminar" for all of that company's middle management
personnel. Many specialty speakers make in excess of $100,000 per
year with regular motivational and/or self-improvement seminars
in this fashion.

In the beginning though, you'll get your start by staging
seminars for the general public in restaurant banquet rooms,
hotel ballrooms, and convention centers. These will entail
advertising costs, plus the charges for the rented space, and an
"on hand" inventory of the materials you want to sell to the
people who attend your seminars.

Generally, you'll do best with an intensive radio advertising
campaign during the week preceding your seminar date. In a
metropolitan area of half a million population, you should spend
a couple of thousand dollars on radio advertising, plus half as
much for flamboyant newspaper advertising. Some seminar promoters
invest a quarter of their budget in newspapers, then a half going
into radio. Of course, the allocation of your advertising budget
should be related to the previous proven pulling power of each
media within that particular market. Not too much concern is
given to television advertising, excepting for guest appearances
of the community service talk shows.

Most promoters spend all of this effort and money to promote a
series of free seminars. These free seminars usually draw huge
crowds, during which special "front men" turn everybody on with
super-motivational stories designed to wet the appetite of those
in attendance for more. These free seminars generally last only
45 minutes to an hour, and are strictly motivational in purpose.

Each person in attendance is handed a brochure describing the
up-coming "main event" as they leave these free seminars. An
attempt is made to get a commitment---at least a deposit for the
cost of the "real thing" which is usually set for the week
following. Those who do commit themselves to attending the big
one are then contacted by professional telephone sales people and
given the complete sales presentation between the time of the
free seminar ad the date of the real thing. With good
advertising, up-front motivational speakers, attractive program
brochures and experienced telephone sales people--you can count
on closing about 30 to 35% of those who attend your free
seminars.

If you don't have the confidence or inclination to
participate--be the principal speaker--at your seminars you can
hire local sales training people, professional people from the
medical specialties, local "experts" known through your area
newspapers or broadcast media, and or/ nationally known speakers
willing to travel and operating through speakers' bureaus. You might
want to contact Burt Dubin of Personal Achievement Institute--225
Santa Monica Blvd., Suite 305--Santa Monica, CA 90401...or Dottie
Walters of The National Speakers' Bureau--400 W Foothill Blvd.,
--Glendora, CA 91740.


Finally, a reiteration of the fact that there are literally
millions of people in all parts of the country willing and able
to pay you for helping them to improve themselves. You can start
with meetings in your living room, or your local restaurant. All
it takes is action on your part to get it set up, and a push from
yourself to start making it happen. Best of luck and now get
going with it.


Deena McMahon is an author and entrepreneur for America’s Premier Certified Media Placement Specialist, a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at http://www.americasmediaspecialist.com/
Find out if you qualify to be trained in having your own business at 1-800-719-8268 extension 34978.

Friday, September 25, 2009

69 WAYS TO MAKE MONEY FROM HOME

1. Service Businesses: Things you do for others; repairs,
cleaning, child care, etc.

2. Products you sell to others; business cards, names, shoes
(715-723-1871).

3. Products You Can Make and Sell to Others: handicrafts,
ceramics, jewelry.

4. Advertising Representative: sell ad space in publications of
others, charge % fee.

5. Alternations, Sewing, Cleaning: Sewing, cleaning, anything to
do with clothing and what people wear.

6. Auto Work: Repairs, cleaning, polishing, tune-ups, etc.

7. Baking: Cakes, cookies, candies, etc.

8. Baking, Cooking Classes: Teach people what you know about
baking, cooking, etc.

9. Bookkeeping, Accounting: Help others keep their books,
accounting (800-223-4542)

10. Broker Services: Offer products and services of others to
YOUR customers as a broker.

11. Business Consultant: Help others in running their businesses,
guidance,, etc.

12. Business Skills Class: Teach others how to run a business,
how to make and save money.

13. Childbirth Classes: teach new parents all they need to know,
what to do and how.

14. Closeout and Odd Lot Items: Locate items that are not moving,
buy at a discount.

15. Computer Services: Secretarial; services, typing, resumes,
reports, manuscripts, etc.

16. Computer Training: Teach people what you know about
computers.

17. Craft Instruction: Teach people what you know about
craft-making.

18. Dancing Lessons: Aerobic classes; popular dances, teach in
your home, etc.

19. Dealerships: Sell programs and plans of others, sell their
products, etc.

20. Discount Printing: Contact small printers offer their
services to others.

21. Distribution of Flyers, Circulars: Do it by mail for
clients, charge a fee.

22. Editing, Advisor: Read manuscripts, reports. Edit them, re-word
sections before publications.

23. Equipment Repair: Take in all kinds of appliances and
equipment. Service and repair them.

24. Financial Services: Take in all kinds of appliances and
equipment. Service and repair them.

25. Freelance Writing: Articles, Dramas, Poems, etc.

26. Garden Goods for Sale: Sell corn, potatoes, flowers, melons,
etc.

27. Ghost Writing: Sell your "way with words" to others; help them to
get it in print!

28. Gift Ideas, Wrapping: People need help in these areas and
will pay for that help.

29. Hair Salon: Washing, Cutting, Styling, Coloring, Perms, etc.

30. Hair and Beauty Classes: Teach make-up techniques, hair
styling; cutting, etc.

31. Hobby, Gift Ideas: There are thousands of different items you
can sell.

32. How-to and Money-Making Books/Plans.

33. Import/Export: Learn from the pros; give it a try; buy low
there, sell high here!

34. Issue Your Own Publication or Newsletter: Charge ad rates,
Subscriptions, etc.

35. List People for a Fee: Offer to list their name as wanting
something, charge a fee; etc.

36. Laundry Service: Washing, Ironing, folding, etc.

37. Locator Service: Locate Jobs, Bargains, sources, discounts,
buyers, etc.

38. Mail Forwarding Service: Offer to forward mail, receive it at you
address for others.

39. Mailing List Service: Compile and sell your customer names;
rent and sell their names.

40. Mail-order Classes: teach people how to make money; save
money; get rich' etc.

41. Multi-Level Opportunities: It's possible to make money this
way, if you get enough people.

42. Parties in Your Home: Help others plan and hold them, charge a
fee, be a clown, etc.

43. Pet Care: Training, Grooming, Boarding. Pets inn,
(800-248-PETS)

44. Phone and Answering Machine: Telephone Soliciting; Answering.

45. Photo Studio in Your Home: If you like photography; have
camera; dark room, etc.

46. Piano & Music Instruction: Teach pupils in your home; teach
what you know.

47. Plant Care; Rental: Take in plants, care for them. Gardener's
Supply (802-863-4798)

48. Publicity Service: Help others get the publicity they need,
news releases.

49. Publish a Cook Book: Get help from cooks; offer to list their
recipes. Charge per book.

50. Reminder Service: Remind people about important dates,
events, using cards, phone, etc.

51. Rental Service: If you got it, rent it!. A backyard, a
patio, shrubs, tools.

52. Reading, Reviewer: People are too busy to read all they need
to; charge them for summary.

53. Researcher: Charge a fee to research a subject; charge for a
written report.

54. Scholarship Assistance: Help students get financing. School
Services (609-727-1700).

55. Self-Improvement Classes: Teach people what you know about
losing weight; etc.

56. Sell By Mail Order: Ad specialties; Booklets; Reports, etc.

57. Sharpening Service: Take in saws, knives to be sharpened,
etc.

58. Speaking, Reading, Recording: Sell your talents as speaker,
reader, on tapes for the blind.

59. Start a Club: Sell Memberships in it; Charge monthly dues,
issue a newsletter, etc.

60. Tapes - Videos: Buy in lots; sell; re-buy; resell.

61. Teach Various Subjects: Classes can be on How to do
something, How to stop smoking, etc.

62. Tutoring: In_home Teaching; help students to catch-up[;
improve skills, etc.

63. Used whatever Store: Have used items for sale, take in; sell,
re-buy, re-sell.

64. Wedding Planner: Help young couples to plan theirs; what to
order, when, etc.

65. Weight Loss Classes: How to lose weight; exercise; Diet,
weight loss (313-553-2626).

66. Wholesalers; Sources of Supply: Publishers: Get their names,
contact them for info.

67. Woodworking: Carpentry; Antique rebuilding; Repairs.

68. Write and Sell Books and Reports: Type up, copy and sell your
own; sell works of others.

69. Yard, garage Sales: Sell what you no longer need or want;
people will buy your junk!

Deena McMahon is an author and entrepreneur for America’s Premier Certified Media Placement Specialist, a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at http://www.americasmediaspecialist.com/
Find out if you qualify to be trained in having your own business at 1-800-719-8268 extension 34978.

Saturday, September 19, 2009

Is Becoming a Work From Home Mom For You? by Dustin Heath

When choosing to be a work from home mom, you must decided on whether or not you can handle all the stress of children, household chores, and all while trying to get your actual work done. Working from doesn't mean that just because you are your own boss, that not as much work needs to be accomplished. What it really means is that you have to work twice as hard to accomplish your work and your every day tasks at home. Some people believe choosing to work from home as a mother is the job of their dreams, when in all reality, it's an even heavier load to carry on your back.

Stress can easily effect your work, if you let it. Always make sure that you are in a quiet environment when you are a work from home mom. To most, it may sound difficult, which no doubt it can be at times. It is all about routine. Being a work from home mom, you will quickly learn to take your breaks from work when your kids are back from school or are just waking up from a nap. Getting back to work is the hard part. You really need to push yourself to step away from the dishes or even your child, which will be the most difficult task. Let the other parent take over for awhile and you will get more accomplished.

Making the decision to become a work from home mom gives you the perfect opportunity to get all your priorities in line! Separating work from play, when working at home is where most people find difficulty. Just because you're abiding by your rules and schedule does not mean you should set aside work to enjoy your daily activities. You have to be very stern with yourself, make sure all your work is completed before leaping into your next activity or chore. Once you learn how to do this, you will feel a great amount of accomplishment. After all, once your work is completed, the rest of the day can be enjoyed with your family.

Dustin Heath recommends that you visit http://www.gj-home-business-profits.com to learn how you can start your own home-based business earning multiple streams of income with a Plug-In Profit Site - Complete Money Making Site Setup FREE!

Article Source: http://EzineArticles.com/?expert=Dustin_Heath

Saturday, September 12, 2009

Marketing Communication and Tools

Drive differentiated, customer relevant offerings supported by optimal routes-to-market, technical support, integrated marketing communications, processes and tools by keeping tabs on the following four areas:

1. Marketing management entails four key elements.

a. Strategy and Planning – You need to define the direction you want to go and make decisions based on that direction including allocating resources (time, capital and people) to pursue the strategy.

b. Offering Management – Even if you are currently a one woman/man show someone is responsible for supporting the strategy, definition, and ongoing management of your strategy.

c. Program Management – You will need to manage multiple ongoing inter-dependent projects within your business. It seems that a system is the way to with internet marketing. Similar to McDonald’s system having a system or template if you will, to rinse and repeat a set process that works is the key.

d. Channel Enablement – Plan strategic routes to market, plan and produce the right information for the right seller/delivery channels at the right time to unleash sales productivity and differentiated customer value worldwide.

2. Market Intelligence encompasses the following areas:

a. Competitive Intelligence – Gather data to learn about your competition! You can bet the smart ones are checking you out!

b. Strategic Information – Become an expert using industry data on markets, companies, new products, and technologies to streamline and enhance your business.

c. Market Analysis and Strategy – conduct marketing analysis on the industry strategies

d. Market Data - refers to quote and trade related-data associated with equity, fixed-income, financial derivatives, currency, and other investment instruments per Wikipedia.

e. Market Opportunity – seize market opportunity for e-business; think of iPod.
f. Research – conduct the research necessary on your market and competing markets. Also research global markets and trends.

g. Segment Analysis - perform segmentation or clustering analysis.

3. Marketing Communications

a. Integrated - holistic approach to marketing communication by ensure consistency of message and the complementary use of media per Wikipedia.

b. Strategic – understand the different value propositions needed to communicate with internal and external segments as they impact your organization across different media and communications channels.

4. Marketing Operations

a. Marketing Operations Budget and Resources – manage yo
ur marketing operations and resources budgets and personnel.

b. Marketing Operations Metrics and Reporting – continually monitor your business with metrics and reporting against a baseline.

c. Marketing Operations Processes and Tools – Analysis various processes throughout your business lifecycle and conduct continuous improvement adding the necessary tools along the way.

I know you are an internet marketer and you do not want to run your shop like a big business, but to expand and grow you must analyze and adjust.

Deena McMahon is an author and entrepreneur for America’s Premier Certified Media Placement Specialist, a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at http://www.americasmediaspecialist.com/
Find out if you qualify to be trained in having your own business at 1-800-719-8268 extension 34978.