Marketing and advertisement is very important for any website. It lets people know about you, your product or service, thus, it increases your sales. There are many ways in which you can promote your site. Examples of these are advertisements or increasing website traffic. However, some methods are proven to be better than others. It is because of this that it is important to think about which method serves better for your site. If you research deeply enough, you will realize that ads are better than website traffic. So, if you are intending to buy website traffic to sell your product, you might want to think it twice. Take into consideration the following.
Web site traffic does not guarantee you selling your product. It does raise your popularity and increases the number of population in your internet community, but it does not guarantee that everyone who visits your site is actually interested in your product. However, when you advertise by ads, whoever visits your site has entered because he or she is interested in what you advertised. Even if the chances of the customer not buying still exist, odds are that the advertisement will sell more for the simple reason the customer is interested already in your service or product. In addition, when you promote by ads, you are already creating traffic. You get the extra plus there. Then, why would you spend money on buying web site traffic from different sources?
Next time you think about advertisement for your website, remember everything mentioned here. And, remember, there are other thousands of way of advertising other than website traffic and ads as well.
More information can be found at Talkgold on Advertising. Also check out the new Lockerz Forum for more info.
Article Source: http://EzineArticles.com/?expert=Brian_Krassenstein
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Friday, October 16, 2009
Tuesday, October 6, 2009
MAKE YOUR FORTUNE WITH SELF-IMPROVEMENT SEMINARS
Ever since the beginning of time, ambitious people of the world
have attributed some "indescribable secret" to the success of
those people with wealth. These people have spent, and will
continue to spend, millions of dollars to cultivate these
"secrets" within themselves.
Particularly since the early seventies, there has been a growing
demand by the public to attend classes, workshops, and
self-improvement seminars that will enable them to align their
thinking as well as their actions, with those of people who have
already achieved success.
The popularity of such best-selling how-to books as WINNING IS
BELIEVING...THINK AND GROW RICH...HOW TO DEVELOP A WINNING
PERSONALITY...OVERCOMING SHYNESS... IMAGINEERING... NEW LIFE
OPTIONS... WINNING BY NEGOTIATION... SUCCESSFUL VISUAL-VERBAL
COMMUNICATIONS... CONVERSATIONALLY SPEAKING... and countless
others lends reinforcement to the "need" for self-improvement
seminars.
You can promote and stage these seminars either as a generalists
or as a specialist in a specific area of expertise--and attain
wealth for yourself almost beyond your current imagination! The
market potential has only barely been scratched, affording a real
ground-floor opportunity for those with the gumption to take
action.
Dale Carnegie--the author of the book, How To Win Friends and
Influence People--was certainly one of the first, if not "the
first" self-improvement seminar market/teacher. Back in the Great
Depression of the thirties, he recognized this need in people to
improve themselves--he worked out a deal with the local
management of his hometown YMCA-- got the word around that he was
holding classes on self-improvement--and the rest is one of the
truly classic unemployed-to-multi-million-dollar success stories
of our time.
A self-improvement seminar is conducted much the same as a
Toastmaster's Club meeting. It can be held just about anywhere,
from the informal atmosphere of someone's living room to the
formalities of the Hilton Convention Center.
Basically, a self-improvement seminar is a gathering of people
where one or more speakers talk on a specific subject. More often
than not, only a certain aspect of self-improvement, such as How
To develop A Positive Mental Attitude--is the thrust of the
seminar. In other words, the more successful seminars deal with
"specialized areas" of self-improvement.
These speakers usually wind up their talks with audience
involvement questions and answer sessions. Most of them "wind
down" with the speaker circulating through the audience, plus lots
of opportunity for the purchase of self-help books and tapes by
the people wanting on-going motivation and reinforcement to what
they've just heard. Always-sometimes even as the featured subject
of the seminar--there's a great deal of motivation projected
during these meetings. At the bottom line, motivation is more the
purpose of these seminars than the attendees learning something
they don't already know. The favorite words of most seminar
speakers is usually, It's the difference between having a dream
and taking action--a matter of saying I can, believing it, and
then doing it--because you can!
Successful seminars are generally based upon the concept of
giving you the power to believe you can. The speakers usually
delivers from insights and expertise gained from their own life
experiences. Self-improvements seminars give the attendees the
tools--and the motivation--to succeed. Thus, a well-organized and
well presented seminar that helps people up the ladder of success
can't help but succeed because we are a success oriented
society--it's an easy sell with an income potential limited only
by your ability to express yourself.
You won't need an office to make it big with self-improvement
seminars. The public doesn't visit you--you take your programs to
them. Self-improvement seminars appeal to almost everybody--from
blue-collar workers to top executives.
The average cost per person to attend a seminar is very close to
$300--so your basic audience will be from the upper-income
brackets--but if you handle the promotional aspects properly,
you'll pull them in from lesser income brackets as well.
Many seminar promoters employ sales teams to call upon top
company executives and either get them to partially pay the cost
of several employees to attend as educational or business
improvement investments--or to foot the bill for the sponsorship
of a "group seminar" for all of that company's middle management
personnel. Many specialty speakers make in excess of $100,000 per
year with regular motivational and/or self-improvement seminars
in this fashion.
In the beginning though, you'll get your start by staging
seminars for the general public in restaurant banquet rooms,
hotel ballrooms, and convention centers. These will entail
advertising costs, plus the charges for the rented space, and an
"on hand" inventory of the materials you want to sell to the
people who attend your seminars.
Generally, you'll do best with an intensive radio advertising
campaign during the week preceding your seminar date. In a
metropolitan area of half a million population, you should spend
a couple of thousand dollars on radio advertising, plus half as
much for flamboyant newspaper advertising. Some seminar promoters
invest a quarter of their budget in newspapers, then a half going
into radio. Of course, the allocation of your advertising budget
should be related to the previous proven pulling power of each
media within that particular market. Not too much concern is
given to television advertising, excepting for guest appearances
of the community service talk shows.
Most promoters spend all of this effort and money to promote a
series of free seminars. These free seminars usually draw huge
crowds, during which special "front men" turn everybody on with
super-motivational stories designed to wet the appetite of those
in attendance for more. These free seminars generally last only
45 minutes to an hour, and are strictly motivational in purpose.
Each person in attendance is handed a brochure describing the
up-coming "main event" as they leave these free seminars. An
attempt is made to get a commitment---at least a deposit for the
cost of the "real thing" which is usually set for the week
following. Those who do commit themselves to attending the big
one are then contacted by professional telephone sales people and
given the complete sales presentation between the time of the
free seminar ad the date of the real thing. With good
advertising, up-front motivational speakers, attractive program
brochures and experienced telephone sales people--you can count
on closing about 30 to 35% of those who attend your free
seminars.
If you don't have the confidence or inclination to
participate--be the principal speaker--at your seminars you can
hire local sales training people, professional people from the
medical specialties, local "experts" known through your area
newspapers or broadcast media, and or/ nationally known speakers
willing to travel and operating through speakers' bureaus. You might
want to contact Burt Dubin of Personal Achievement Institute--225
Santa Monica Blvd., Suite 305--Santa Monica, CA 90401...or Dottie
Walters of The National Speakers' Bureau--400 W Foothill Blvd.,
--Glendora, CA 91740.
Finally, a reiteration of the fact that there are literally
millions of people in all parts of the country willing and able
to pay you for helping them to improve themselves. You can start
with meetings in your living room, or your local restaurant. All
it takes is action on your part to get it set up, and a push from
yourself to start making it happen. Best of luck and now get
going with it.
Deena McMahon is an author and entrepreneur for America’s Premier Certified Media Placement Specialist, a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at http://www.americasmediaspecialist.com/
Find out if you qualify to be trained in having your own business at 1-800-719-8268 extension 34978.
have attributed some "indescribable secret" to the success of
those people with wealth. These people have spent, and will
continue to spend, millions of dollars to cultivate these
"secrets" within themselves.
Particularly since the early seventies, there has been a growing
demand by the public to attend classes, workshops, and
self-improvement seminars that will enable them to align their
thinking as well as their actions, with those of people who have
already achieved success.
The popularity of such best-selling how-to books as WINNING IS
BELIEVING...THINK AND GROW RICH...HOW TO DEVELOP A WINNING
PERSONALITY...OVERCOMING SHYNESS... IMAGINEERING... NEW LIFE
OPTIONS... WINNING BY NEGOTIATION... SUCCESSFUL VISUAL-VERBAL
COMMUNICATIONS... CONVERSATIONALLY SPEAKING... and countless
others lends reinforcement to the "need" for self-improvement
seminars.
You can promote and stage these seminars either as a generalists
or as a specialist in a specific area of expertise--and attain
wealth for yourself almost beyond your current imagination! The
market potential has only barely been scratched, affording a real
ground-floor opportunity for those with the gumption to take
action.
Dale Carnegie--the author of the book, How To Win Friends and
Influence People--was certainly one of the first, if not "the
first" self-improvement seminar market/teacher. Back in the Great
Depression of the thirties, he recognized this need in people to
improve themselves--he worked out a deal with the local
management of his hometown YMCA-- got the word around that he was
holding classes on self-improvement--and the rest is one of the
truly classic unemployed-to-multi-million-dollar success stories
of our time.
A self-improvement seminar is conducted much the same as a
Toastmaster's Club meeting. It can be held just about anywhere,
from the informal atmosphere of someone's living room to the
formalities of the Hilton Convention Center.
Basically, a self-improvement seminar is a gathering of people
where one or more speakers talk on a specific subject. More often
than not, only a certain aspect of self-improvement, such as How
To develop A Positive Mental Attitude--is the thrust of the
seminar. In other words, the more successful seminars deal with
"specialized areas" of self-improvement.
These speakers usually wind up their talks with audience
involvement questions and answer sessions. Most of them "wind
down" with the speaker circulating through the audience, plus lots
of opportunity for the purchase of self-help books and tapes by
the people wanting on-going motivation and reinforcement to what
they've just heard. Always-sometimes even as the featured subject
of the seminar--there's a great deal of motivation projected
during these meetings. At the bottom line, motivation is more the
purpose of these seminars than the attendees learning something
they don't already know. The favorite words of most seminar
speakers is usually, It's the difference between having a dream
and taking action--a matter of saying I can, believing it, and
then doing it--because you can!
Successful seminars are generally based upon the concept of
giving you the power to believe you can. The speakers usually
delivers from insights and expertise gained from their own life
experiences. Self-improvements seminars give the attendees the
tools--and the motivation--to succeed. Thus, a well-organized and
well presented seminar that helps people up the ladder of success
can't help but succeed because we are a success oriented
society--it's an easy sell with an income potential limited only
by your ability to express yourself.
You won't need an office to make it big with self-improvement
seminars. The public doesn't visit you--you take your programs to
them. Self-improvement seminars appeal to almost everybody--from
blue-collar workers to top executives.
The average cost per person to attend a seminar is very close to
$300--so your basic audience will be from the upper-income
brackets--but if you handle the promotional aspects properly,
you'll pull them in from lesser income brackets as well.
Many seminar promoters employ sales teams to call upon top
company executives and either get them to partially pay the cost
of several employees to attend as educational or business
improvement investments--or to foot the bill for the sponsorship
of a "group seminar" for all of that company's middle management
personnel. Many specialty speakers make in excess of $100,000 per
year with regular motivational and/or self-improvement seminars
in this fashion.
In the beginning though, you'll get your start by staging
seminars for the general public in restaurant banquet rooms,
hotel ballrooms, and convention centers. These will entail
advertising costs, plus the charges for the rented space, and an
"on hand" inventory of the materials you want to sell to the
people who attend your seminars.
Generally, you'll do best with an intensive radio advertising
campaign during the week preceding your seminar date. In a
metropolitan area of half a million population, you should spend
a couple of thousand dollars on radio advertising, plus half as
much for flamboyant newspaper advertising. Some seminar promoters
invest a quarter of their budget in newspapers, then a half going
into radio. Of course, the allocation of your advertising budget
should be related to the previous proven pulling power of each
media within that particular market. Not too much concern is
given to television advertising, excepting for guest appearances
of the community service talk shows.
Most promoters spend all of this effort and money to promote a
series of free seminars. These free seminars usually draw huge
crowds, during which special "front men" turn everybody on with
super-motivational stories designed to wet the appetite of those
in attendance for more. These free seminars generally last only
45 minutes to an hour, and are strictly motivational in purpose.
Each person in attendance is handed a brochure describing the
up-coming "main event" as they leave these free seminars. An
attempt is made to get a commitment---at least a deposit for the
cost of the "real thing" which is usually set for the week
following. Those who do commit themselves to attending the big
one are then contacted by professional telephone sales people and
given the complete sales presentation between the time of the
free seminar ad the date of the real thing. With good
advertising, up-front motivational speakers, attractive program
brochures and experienced telephone sales people--you can count
on closing about 30 to 35% of those who attend your free
seminars.
If you don't have the confidence or inclination to
participate--be the principal speaker--at your seminars you can
hire local sales training people, professional people from the
medical specialties, local "experts" known through your area
newspapers or broadcast media, and or/ nationally known speakers
willing to travel and operating through speakers' bureaus. You might
want to contact Burt Dubin of Personal Achievement Institute--225
Santa Monica Blvd., Suite 305--Santa Monica, CA 90401...or Dottie
Walters of The National Speakers' Bureau--400 W Foothill Blvd.,
--Glendora, CA 91740.
Finally, a reiteration of the fact that there are literally
millions of people in all parts of the country willing and able
to pay you for helping them to improve themselves. You can start
with meetings in your living room, or your local restaurant. All
it takes is action on your part to get it set up, and a push from
yourself to start making it happen. Best of luck and now get
going with it.
Deena McMahon is an author and entrepreneur for America’s Premier Certified Media Placement Specialist, a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at http://www.americasmediaspecialist.com/
Find out if you qualify to be trained in having your own business at 1-800-719-8268 extension 34978.
Friday, September 25, 2009
69 WAYS TO MAKE MONEY FROM HOME
1. Service Businesses: Things you do for others; repairs,
cleaning, child care, etc.
2. Products you sell to others; business cards, names, shoes
(715-723-1871).
3. Products You Can Make and Sell to Others: handicrafts,
ceramics, jewelry.
4. Advertising Representative: sell ad space in publications of
others, charge % fee.
5. Alternations, Sewing, Cleaning: Sewing, cleaning, anything to
do with clothing and what people wear.
6. Auto Work: Repairs, cleaning, polishing, tune-ups, etc.
7. Baking: Cakes, cookies, candies, etc.
8. Baking, Cooking Classes: Teach people what you know about
baking, cooking, etc.
9. Bookkeeping, Accounting: Help others keep their books,
accounting (800-223-4542)
10. Broker Services: Offer products and services of others to
YOUR customers as a broker.
11. Business Consultant: Help others in running their businesses,
guidance,, etc.
12. Business Skills Class: Teach others how to run a business,
how to make and save money.
13. Childbirth Classes: teach new parents all they need to know,
what to do and how.
14. Closeout and Odd Lot Items: Locate items that are not moving,
buy at a discount.
15. Computer Services: Secretarial; services, typing, resumes,
reports, manuscripts, etc.
16. Computer Training: Teach people what you know about
computers.
17. Craft Instruction: Teach people what you know about
craft-making.
18. Dancing Lessons: Aerobic classes; popular dances, teach in
your home, etc.
19. Dealerships: Sell programs and plans of others, sell their
products, etc.
20. Discount Printing: Contact small printers offer their
services to others.
21. Distribution of Flyers, Circulars: Do it by mail for
clients, charge a fee.
22. Editing, Advisor: Read manuscripts, reports. Edit them, re-word
sections before publications.
23. Equipment Repair: Take in all kinds of appliances and
equipment. Service and repair them.
24. Financial Services: Take in all kinds of appliances and
equipment. Service and repair them.
25. Freelance Writing: Articles, Dramas, Poems, etc.
26. Garden Goods for Sale: Sell corn, potatoes, flowers, melons,
etc.
27. Ghost Writing: Sell your "way with words" to others; help them to
get it in print!
28. Gift Ideas, Wrapping: People need help in these areas and
will pay for that help.
29. Hair Salon: Washing, Cutting, Styling, Coloring, Perms, etc.
30. Hair and Beauty Classes: Teach make-up techniques, hair
styling; cutting, etc.
31. Hobby, Gift Ideas: There are thousands of different items you
can sell.
32. How-to and Money-Making Books/Plans.
33. Import/Export: Learn from the pros; give it a try; buy low
there, sell high here!
34. Issue Your Own Publication or Newsletter: Charge ad rates,
Subscriptions, etc.
35. List People for a Fee: Offer to list their name as wanting
something, charge a fee; etc.
36. Laundry Service: Washing, Ironing, folding, etc.
37. Locator Service: Locate Jobs, Bargains, sources, discounts,
buyers, etc.
38. Mail Forwarding Service: Offer to forward mail, receive it at you
address for others.
39. Mailing List Service: Compile and sell your customer names;
rent and sell their names.
40. Mail-order Classes: teach people how to make money; save
money; get rich' etc.
41. Multi-Level Opportunities: It's possible to make money this
way, if you get enough people.
42. Parties in Your Home: Help others plan and hold them, charge a
fee, be a clown, etc.
43. Pet Care: Training, Grooming, Boarding. Pets inn,
(800-248-PETS)
44. Phone and Answering Machine: Telephone Soliciting; Answering.
45. Photo Studio in Your Home: If you like photography; have
camera; dark room, etc.
46. Piano & Music Instruction: Teach pupils in your home; teach
what you know.
47. Plant Care; Rental: Take in plants, care for them. Gardener's
Supply (802-863-4798)
48. Publicity Service: Help others get the publicity they need,
news releases.
49. Publish a Cook Book: Get help from cooks; offer to list their
recipes. Charge per book.
50. Reminder Service: Remind people about important dates,
events, using cards, phone, etc.
51. Rental Service: If you got it, rent it!. A backyard, a
patio, shrubs, tools.
52. Reading, Reviewer: People are too busy to read all they need
to; charge them for summary.
53. Researcher: Charge a fee to research a subject; charge for a
written report.
54. Scholarship Assistance: Help students get financing. School
Services (609-727-1700).
55. Self-Improvement Classes: Teach people what you know about
losing weight; etc.
56. Sell By Mail Order: Ad specialties; Booklets; Reports, etc.
57. Sharpening Service: Take in saws, knives to be sharpened,
etc.
58. Speaking, Reading, Recording: Sell your talents as speaker,
reader, on tapes for the blind.
59. Start a Club: Sell Memberships in it; Charge monthly dues,
issue a newsletter, etc.
60. Tapes - Videos: Buy in lots; sell; re-buy; resell.
61. Teach Various Subjects: Classes can be on How to do
something, How to stop smoking, etc.
62. Tutoring: In_home Teaching; help students to catch-up[;
improve skills, etc.
63. Used whatever Store: Have used items for sale, take in; sell,
re-buy, re-sell.
64. Wedding Planner: Help young couples to plan theirs; what to
order, when, etc.
65. Weight Loss Classes: How to lose weight; exercise; Diet,
weight loss (313-553-2626).
66. Wholesalers; Sources of Supply: Publishers: Get their names,
contact them for info.
67. Woodworking: Carpentry; Antique rebuilding; Repairs.
68. Write and Sell Books and Reports: Type up, copy and sell your
own; sell works of others.
69. Yard, garage Sales: Sell what you no longer need or want;
people will buy your junk!
Deena McMahon is an author and entrepreneur for America’s Premier Certified Media Placement Specialist, a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at http://www.americasmediaspecialist.com/
Find out if you qualify to be trained in having your own business at 1-800-719-8268 extension 34978.
cleaning, child care, etc.
2. Products you sell to others; business cards, names, shoes
(715-723-1871).
3. Products You Can Make and Sell to Others: handicrafts,
ceramics, jewelry.
4. Advertising Representative: sell ad space in publications of
others, charge % fee.
5. Alternations, Sewing, Cleaning: Sewing, cleaning, anything to
do with clothing and what people wear.
6. Auto Work: Repairs, cleaning, polishing, tune-ups, etc.
7. Baking: Cakes, cookies, candies, etc.
8. Baking, Cooking Classes: Teach people what you know about
baking, cooking, etc.
9. Bookkeeping, Accounting: Help others keep their books,
accounting (800-223-4542)
10. Broker Services: Offer products and services of others to
YOUR customers as a broker.
11. Business Consultant: Help others in running their businesses,
guidance,, etc.
12. Business Skills Class: Teach others how to run a business,
how to make and save money.
13. Childbirth Classes: teach new parents all they need to know,
what to do and how.
14. Closeout and Odd Lot Items: Locate items that are not moving,
buy at a discount.
15. Computer Services: Secretarial; services, typing, resumes,
reports, manuscripts, etc.
16. Computer Training: Teach people what you know about
computers.
17. Craft Instruction: Teach people what you know about
craft-making.
18. Dancing Lessons: Aerobic classes; popular dances, teach in
your home, etc.
19. Dealerships: Sell programs and plans of others, sell their
products, etc.
20. Discount Printing: Contact small printers offer their
services to others.
21. Distribution of Flyers, Circulars: Do it by mail for
clients, charge a fee.
22. Editing, Advisor: Read manuscripts, reports. Edit them, re-word
sections before publications.
23. Equipment Repair: Take in all kinds of appliances and
equipment. Service and repair them.
24. Financial Services: Take in all kinds of appliances and
equipment. Service and repair them.
25. Freelance Writing: Articles, Dramas, Poems, etc.
26. Garden Goods for Sale: Sell corn, potatoes, flowers, melons,
etc.
27. Ghost Writing: Sell your "way with words" to others; help them to
get it in print!
28. Gift Ideas, Wrapping: People need help in these areas and
will pay for that help.
29. Hair Salon: Washing, Cutting, Styling, Coloring, Perms, etc.
30. Hair and Beauty Classes: Teach make-up techniques, hair
styling; cutting, etc.
31. Hobby, Gift Ideas: There are thousands of different items you
can sell.
32. How-to and Money-Making Books/Plans.
33. Import/Export: Learn from the pros; give it a try; buy low
there, sell high here!
34. Issue Your Own Publication or Newsletter: Charge ad rates,
Subscriptions, etc.
35. List People for a Fee: Offer to list their name as wanting
something, charge a fee; etc.
36. Laundry Service: Washing, Ironing, folding, etc.
37. Locator Service: Locate Jobs, Bargains, sources, discounts,
buyers, etc.
38. Mail Forwarding Service: Offer to forward mail, receive it at you
address for others.
39. Mailing List Service: Compile and sell your customer names;
rent and sell their names.
40. Mail-order Classes: teach people how to make money; save
money; get rich' etc.
41. Multi-Level Opportunities: It's possible to make money this
way, if you get enough people.
42. Parties in Your Home: Help others plan and hold them, charge a
fee, be a clown, etc.
43. Pet Care: Training, Grooming, Boarding. Pets inn,
(800-248-PETS)
44. Phone and Answering Machine: Telephone Soliciting; Answering.
45. Photo Studio in Your Home: If you like photography; have
camera; dark room, etc.
46. Piano & Music Instruction: Teach pupils in your home; teach
what you know.
47. Plant Care; Rental: Take in plants, care for them. Gardener's
Supply (802-863-4798)
48. Publicity Service: Help others get the publicity they need,
news releases.
49. Publish a Cook Book: Get help from cooks; offer to list their
recipes. Charge per book.
50. Reminder Service: Remind people about important dates,
events, using cards, phone, etc.
51. Rental Service: If you got it, rent it!. A backyard, a
patio, shrubs, tools.
52. Reading, Reviewer: People are too busy to read all they need
to; charge them for summary.
53. Researcher: Charge a fee to research a subject; charge for a
written report.
54. Scholarship Assistance: Help students get financing. School
Services (609-727-1700).
55. Self-Improvement Classes: Teach people what you know about
losing weight; etc.
56. Sell By Mail Order: Ad specialties; Booklets; Reports, etc.
57. Sharpening Service: Take in saws, knives to be sharpened,
etc.
58. Speaking, Reading, Recording: Sell your talents as speaker,
reader, on tapes for the blind.
59. Start a Club: Sell Memberships in it; Charge monthly dues,
issue a newsletter, etc.
60. Tapes - Videos: Buy in lots; sell; re-buy; resell.
61. Teach Various Subjects: Classes can be on How to do
something, How to stop smoking, etc.
62. Tutoring: In_home Teaching; help students to catch-up[;
improve skills, etc.
63. Used whatever Store: Have used items for sale, take in; sell,
re-buy, re-sell.
64. Wedding Planner: Help young couples to plan theirs; what to
order, when, etc.
65. Weight Loss Classes: How to lose weight; exercise; Diet,
weight loss (313-553-2626).
66. Wholesalers; Sources of Supply: Publishers: Get their names,
contact them for info.
67. Woodworking: Carpentry; Antique rebuilding; Repairs.
68. Write and Sell Books and Reports: Type up, copy and sell your
own; sell works of others.
69. Yard, garage Sales: Sell what you no longer need or want;
people will buy your junk!
Deena McMahon is an author and entrepreneur for America’s Premier Certified Media Placement Specialist, a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at http://www.americasmediaspecialist.com/
Find out if you qualify to be trained in having your own business at 1-800-719-8268 extension 34978.
Friday, August 21, 2009
New Media: Take Advantage of the Opportunities
Taking a leaf out of Obama’s marketing playbook – exquisite use of the internet Plan to make use of the Internet and Social Networking sites to market your product to consumers.
Obama’s expert use of the Internet probably won him the election; something you should take notes of and likewise plans an “exquisite use of the Internet as a marketing tool.” The social media marketing tool is a cheaper than traditional direct-to-consumer advertising.
“Barack Obama gets the Internet and social media the way that Kennedy got TV.” – Fast Company. “Staff finds White House in the Technological Dark Ages” – The Washington Post. The story goes on to explain that the outdated White House does not have Facebook to communicate to Obama supports, not outside e-mail log-ins, no instant messaging, etc. “…like going from an Xbox to an Atari.” according to Obama Spokesman Bill Burton.
What is Social Media?
Social Media are internet-based tools for sharing and discussing information. The content is user-generated, anyone can post (generally for free) and messages can go “viral.”
Social media is now used more often than email according to Nielsen” Social Nets Overtake E-mail” Adweek. In addition, Pew Research Center’s summary of findings states, “it’s becoming a more valued source of information.”
Social Media/Social Networking Trends
This still exists…
SEO and paid search
“Push” to site as call to action
(For example: for more information, visit www….)
Your brand is not my friend
Social networking among under-40s
The ‘citizen journalist’ (individual as messenger)
‘Firewalls’ around content owner/publisher control of context
Oversharing” – to much information all over the net
But now there’s also...
Content portability
Greater mobility and reach for your content; anything can become ‘viral’
Corporate engagement in social media expected; transparency is price of entry.
Social networking among over-50s
The ‘citizen broadcaster’ (individual as medium)
“Mashups” (loss of control of context from your content)
“Undersharing” – a move to exclusivity and discretion
Implications• All media is social media now, whether you like it or not
• If your current content creation/distribution processes do not fully address social media context – you need new solutions for managing your business
• Many old rules of marketing and public relations still apply but with a few new wrinkles:
News or buzz (positive or negative) can go viral in hours and stay online for years!
Traditional PR activities such as press releases can gain new legs online
Good content is still good content and the opposite applies
• The opportunities:
Reach new audiences in new ways
Build and sustain strong relationships
Be the most-trusted source of information about your company and products.
It’s not the social media medium, it’s the message
Deena McMahon is an author and entrepreneur for America’s Media Placement Specialist, a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at http://www.americasmediaspecialist.com/
Find out if you qualify to be trained in having your own business at 1-800-719-8268 extension 34978.
Obama’s expert use of the Internet probably won him the election; something you should take notes of and likewise plans an “exquisite use of the Internet as a marketing tool.” The social media marketing tool is a cheaper than traditional direct-to-consumer advertising.
“Barack Obama gets the Internet and social media the way that Kennedy got TV.” – Fast Company. “Staff finds White House in the Technological Dark Ages” – The Washington Post. The story goes on to explain that the outdated White House does not have Facebook to communicate to Obama supports, not outside e-mail log-ins, no instant messaging, etc. “…like going from an Xbox to an Atari.” according to Obama Spokesman Bill Burton.
What is Social Media?
Social Media are internet-based tools for sharing and discussing information. The content is user-generated, anyone can post (generally for free) and messages can go “viral.”
Social media is now used more often than email according to Nielsen” Social Nets Overtake E-mail” Adweek. In addition, Pew Research Center’s summary of findings states, “it’s becoming a more valued source of information.”
Social Media/Social Networking Trends
This still exists…
SEO and paid search
“Push” to site as call to action
(For example: for more information, visit www….)
Your brand is not my friend
Social networking among under-40s
The ‘citizen journalist’ (individual as messenger)
‘Firewalls’ around content owner/publisher control of context
Oversharing” – to much information all over the net
But now there’s also...
Content portability
Greater mobility and reach for your content; anything can become ‘viral’
Corporate engagement in social media expected; transparency is price of entry.
Social networking among over-50s
The ‘citizen broadcaster’ (individual as medium)
“Mashups” (loss of control of context from your content)
“Undersharing” – a move to exclusivity and discretion
Implications• All media is social media now, whether you like it or not
• If your current content creation/distribution processes do not fully address social media context – you need new solutions for managing your business
• Many old rules of marketing and public relations still apply but with a few new wrinkles:
News or buzz (positive or negative) can go viral in hours and stay online for years!
Traditional PR activities such as press releases can gain new legs online
Good content is still good content and the opposite applies
• The opportunities:
Reach new audiences in new ways
Build and sustain strong relationships
Be the most-trusted source of information about your company and products.
It’s not the social media medium, it’s the message
Deena McMahon is an author and entrepreneur for America’s Media Placement Specialist, a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at http://www.americasmediaspecialist.com/
Find out if you qualify to be trained in having your own business at 1-800-719-8268 extension 34978.
Wednesday, July 8, 2009
Top Ten Online Marketing Strategies, Part Two: Physical Word of Mouth
In a previous article “Top 10 Strategies to Marketing Online” ten separate ways were listed to create buzz for a business or product, but what wasn't detailed were the intricacies of each strategy. These marketing paths entail much more than what one could put into just a few short sentences, and it is of the utmost importance to provide everyone reading with every useful bit of knowledge that can possibly be bestowed. Each marketing tactic in “Top 10 Strategies to Marketing Online” has its own specific blueprint to success, with 'Word of Mouth' seeming the most straight forward. This is not the whole truth. Sure, someone can inform another of something, but they cannot be forced to tell people. What can be done is to encourage them to inform others of a mind-blowing business or product they just heard about. The problem then is transforming a person from being an interested loved one into a conduit through which beneficial Word of Mouth can flow.
Far too often even the most intelligent entrepreneur assumes their friends and family will increase the potential profitability of their business venture just by being friends and family. While these folks are essential, they are generally not going to take an interest in a business and assist in making dreams come true if they are approached completely passively. It will take a little work, but these loved ones can become a Word of Mouth Base, or 'WoMB'. It is inside this WoMB that a business will grow and thrive in its infancy. The WoMB will initially be just the creator of the business or the inventor of the product. As this business idea begins to grow and take shape, so must its WoMB. Think of a WoMB like a network. It starts with the focal point, the initiator of the business or the originator of the product, and it spreads outward like a web. This web connects to everyone the owner of the business knows, from any co-workers, to immediate family,to extended family, to friends, to class mates. Each of these connections would then connect to their own personal WoMB, their web of contacts. Take for example, friends. Each friend has a plethora of potential conduits, in that they all have their own co-workers, family, etc. It sounds enticing, but unfortunately it takes a bit of work to change a potential conduit into a spigot of favorable Word of Mouth.
Converting a natural circuitry of acquaintances into a valuable WoMB requires much less guile and tact than it appears. It is not necessary or recommended that manipulation be employed to produce a profitable market base from friends and loved ones. In most cases a simple network of connections can be revamped into a WoMB easily by communicating the main idea to those in the first tier of connections in a network. It is imperative that those in the WoMB don't feel like they are being sold something, but that an enticing new idea is being presented and that they would be doing a service to anyone they tell by informing them of it. This way a businessperson is not asking for favors, but helping others. It is this minor shift of ideal that allows for Word of Mouth to spread like wildfire. Customarily people like to feel like they have done a good thing. Presenting a business in such a way that it is a great, helpful thing allows a WoMB to expound on that feeling. This creates a central goodness to a business that allows it to succeed in a harsh world.
Unfortunately, Word of Mouth can be a hazard as well as a boon. If the product is incomplete or poor quality then a WoMB will be unlikely to form. Without a healthy WoMB full of people backing your product, no other marketing strategy will help you. If the product does not fill a need or if it is unnecessary then it will be impossible to market successfully. There are situations, however; where a great product can be labeled poor by disgruntled customers and/or toxic people. These individuals are a cancer on an otherwise healthy WoMB, and without direct action they can destroy everything they come into contact with. Dealing with these customers is tricky. It is possible, albeit unlikely; that they cannot be reasoned with, and that they simply are curmudgeons and refuse to respond positively to any effort made. More commonly there will have been a mix up or miscommunication somewhere along the line where they felt they were promised something they were not given. If this situation can be remedied, it should be done as quickly as possible, turning that person into a benign conduit of healthy Word of Mouth. Remember, if the person feels they were wronged, they were wronged. There is no arguing with an angry person. Putting someone on the defensive walls them off. Admit fault and they will open up, allowing for them to become a potential customer, rather than a problem.
Without productive Word of Mouth, all business ventures are destined to fail. If there is no way to create the seeds of a WoMB for a business, it is most likely unwise to pursue it. Taking a risk is tantamount to taking a leap of faith. If there is no faith, DON'T LEAP. There is little reason to fear a potential success, but it is unwise to dive headlong into a pursuit that is has virtually zero chance of succeeding. If it does not feel right to present a product as a good thing, it isn't one. Such a product will receive counter-productive Word of Mouth. When that is the case, look for a new idea. Everyone deserves success, but to achieve it requires a strong foundation. Do not allow it to be torn down before it begins. A businessperson must be sure of their idea before they can spread Word of Mouth. However, once they are sure, they must do all in their power to succeed.
Keywords: Internet marketing, online marketing, strategies, advertising, website, word of mouth, online marketing
Deena McMahon is an author and entrepreneur for Americas Media Specialist, a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at http://www.americasmediaspecialist.com. Find out if you qualify to be trained in having your own business at 1-800-719-8268 extension 34978.
Far too often even the most intelligent entrepreneur assumes their friends and family will increase the potential profitability of their business venture just by being friends and family. While these folks are essential, they are generally not going to take an interest in a business and assist in making dreams come true if they are approached completely passively. It will take a little work, but these loved ones can become a Word of Mouth Base, or 'WoMB'. It is inside this WoMB that a business will grow and thrive in its infancy. The WoMB will initially be just the creator of the business or the inventor of the product. As this business idea begins to grow and take shape, so must its WoMB. Think of a WoMB like a network. It starts with the focal point, the initiator of the business or the originator of the product, and it spreads outward like a web. This web connects to everyone the owner of the business knows, from any co-workers, to immediate family,to extended family, to friends, to class mates. Each of these connections would then connect to their own personal WoMB, their web of contacts. Take for example, friends. Each friend has a plethora of potential conduits, in that they all have their own co-workers, family, etc. It sounds enticing, but unfortunately it takes a bit of work to change a potential conduit into a spigot of favorable Word of Mouth.
Converting a natural circuitry of acquaintances into a valuable WoMB requires much less guile and tact than it appears. It is not necessary or recommended that manipulation be employed to produce a profitable market base from friends and loved ones. In most cases a simple network of connections can be revamped into a WoMB easily by communicating the main idea to those in the first tier of connections in a network. It is imperative that those in the WoMB don't feel like they are being sold something, but that an enticing new idea is being presented and that they would be doing a service to anyone they tell by informing them of it. This way a businessperson is not asking for favors, but helping others. It is this minor shift of ideal that allows for Word of Mouth to spread like wildfire. Customarily people like to feel like they have done a good thing. Presenting a business in such a way that it is a great, helpful thing allows a WoMB to expound on that feeling. This creates a central goodness to a business that allows it to succeed in a harsh world.
Unfortunately, Word of Mouth can be a hazard as well as a boon. If the product is incomplete or poor quality then a WoMB will be unlikely to form. Without a healthy WoMB full of people backing your product, no other marketing strategy will help you. If the product does not fill a need or if it is unnecessary then it will be impossible to market successfully. There are situations, however; where a great product can be labeled poor by disgruntled customers and/or toxic people. These individuals are a cancer on an otherwise healthy WoMB, and without direct action they can destroy everything they come into contact with. Dealing with these customers is tricky. It is possible, albeit unlikely; that they cannot be reasoned with, and that they simply are curmudgeons and refuse to respond positively to any effort made. More commonly there will have been a mix up or miscommunication somewhere along the line where they felt they were promised something they were not given. If this situation can be remedied, it should be done as quickly as possible, turning that person into a benign conduit of healthy Word of Mouth. Remember, if the person feels they were wronged, they were wronged. There is no arguing with an angry person. Putting someone on the defensive walls them off. Admit fault and they will open up, allowing for them to become a potential customer, rather than a problem.
Without productive Word of Mouth, all business ventures are destined to fail. If there is no way to create the seeds of a WoMB for a business, it is most likely unwise to pursue it. Taking a risk is tantamount to taking a leap of faith. If there is no faith, DON'T LEAP. There is little reason to fear a potential success, but it is unwise to dive headlong into a pursuit that is has virtually zero chance of succeeding. If it does not feel right to present a product as a good thing, it isn't one. Such a product will receive counter-productive Word of Mouth. When that is the case, look for a new idea. Everyone deserves success, but to achieve it requires a strong foundation. Do not allow it to be torn down before it begins. A businessperson must be sure of their idea before they can spread Word of Mouth. However, once they are sure, they must do all in their power to succeed.
Keywords: Internet marketing, online marketing, strategies, advertising, website, word of mouth, online marketing
Deena McMahon is an author and entrepreneur for Americas Media Specialist, a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at http://www.americasmediaspecialist.com. Find out if you qualify to be trained in having your own business at 1-800-719-8268 extension 34978.
Saturday, June 13, 2009
Top 10 Strategies to Marketing Online
When starting an online or web-based business, it is integral to any plan to advertise in any way possible. The trick is, how do you do it? I have scoured the internet, learning the best ways to market your business on the web and with the knowledge gained I provide you with my Top 10 Strategies to Marketing Online:
1. Creating an Attractive Website
1. Creating an Attractive Website
Regardless of how many people you can get to visit your website, it won't matter if they cannot bear the thought of looking at it for more than two seconds. Make sure your website doesn't turn people off right away. This includes eliminating the unnecessary elements of your site, creating an easy to navigate page, and inspiring return visits. If someone wouldn't want to come back to your site, they most likely won't buy anything or point anyone else in your direction. Without an attractive website, the rest of the strategies provided here won't do you much good.
2. Word of Mouth
- Obviously, this method comes first because it is not relegated to the Internet, but provides the means and suddenly customers who enjoy your product are working for you. Offer referral coupons and you are off to the races. Any person who receives information on a product from a trusted friend is infinitely more likely to follow up on it than something they were to be sent by you or another unknown source. Take that to the next level, and have YOUR friends market for you. Networking online is incredibly important. If you have a solid base of “friendly” websites linking to your site (This is generally easy to do if you offer the same service for them) you will create more traffic to your website than any other method.
3. E-mail Marketing
- Email marketing usually done in one of three ways: 1) emailing current customers to encourage loyalty and repeat business by the way of repeat customer coupon, or member coupons. 2) Sending emails with the intent of gaining new customers with direct emails. This method requires gaining lists of email addresses which can be tricky to get. Generally the least effective of all email methods due to spam filters. 3) Adding advertisements to other businesses emails. This method would require spending some money to get businesses to let you do this, but if you create it correctly it can either appear to be sponsored by the business the customer is (Hopefully) familiar with, or you can use the space to create the best banner ad possible, which would gain the attention of the person emailed and link them back to you.
4. Search Engine Optimization
- This method of advertisement is probably the sneakiest kind, because it doesn't appear to your customer that you did anything to create the effect. Search engines use crawlers to find web pages for their algorithmic searches. These crawlers index specific pages on your website, but please note that if you have a blog, or a website attached to another site(Such as this blog, as it's attached to BlogSpot), it's unlikely you're going to get ANY traffic without submitting your site directly to the search engines. For sites like yahoo, this can be a pricey endeavor without much gain, but it does allow you to select which keywords bring up your website.
5. Banner Ads
- This type of marketing covers web banners, animated gifs or static images that wouldn't be described as a “banner” such as the rectangular ads often seen on MySpace and online newspaper articles, and “Pop-Up” advertisements. These ads are mildly effective, and are usually rather costly. You're looking at a cost to create the advertisement, and a cost to run the ad on someone else’s website unless you can get a “Banner swap” deal. A banner swap deal would allow you run an advertisement for someone else while they do the same for you, at no cost to one another (Other than the space on your website). The space on your website is a resource in this sense, because it cuts down the available area on the screen at any one time for text. Banner ads can either run at the top or bottom of a page, or along the sides. The ads along the side can either be static, in that they don't move when you scroll down the page (Often revealing more ads), or they can be constant, scrolling down the page with the visitor. Usually, if you are going to run these ads they should announce to the world how great your product is. Often I see the mistake of people using a banner ad saying “Visit http://momsinternetmarketingandlifetips.blogspot.com/!” or whatever your site may be, rather than showing people what they will get if they DO visit. You want people coming to your site to buy your product (or read your blog) not just too idly travel to your website to quell their boredom. It is important your ads are proactive in this sense.
6. Social Networking
- Websites such as Facebook, Myspace, and most recently Twitter have begun to allow everyone to get in touch with everyone they know and provide them with updates on their daily lives. Why can't you use this to increase business? You can do it both on your personal facebook or twitter, and more importantly on one set up specifically for your business. With a network of past and future customers, it can be instrumental in keeping your former customers informed and spreading that knowledge on to future customers.
7. Create a Newsletter
- By creating a newsletter you are allowing customers who want to keep up with new developments on your website and new products you produce informed. This optional service is a strong base of customers for future products, because nearly all who sign up to be informed of products to be developed will likely at least check out anything new you create. You can also use these dedicated customers as a strong base to bounce ideas off of, which would allow for cheap feedback on ideas.
8. Online Press Releases
- Using an inexpensive service to get the word out is never a bad idea. This ranks below a newsletter because it doesn't have the personal touch that allows it to reach customers from a trusted source, and it costs more than just your time. These releases are often about 20 dollars and get the word out to thousands at a time. Release an article on your product (make sure it’s favorable) and watch the results. Be sure there is a link back to your website on the article.
9. Pay-per-click Advertising.
- Pay per click advertising is very similar to search engine optimization, except that it costs you a set amount per click on the link you are providing. The price usually varies depending on the keywords you use (for example: hotel is a very expensive one) and could cost you hundreds to thousands of dollars a month for no guaranteed sales. I generally don't recommend this method, but it could feasibly create sales for your website. Those possible sales push Pay-per-click ads just above pop ups on this list.
10. Pop Up Ads
- Marketing via pop-ups is becoming a gamble. With pop-up blockers reigning supreme in the web browser wars, it is generally unwise to spend a lot of time, effort, or funds on pop ups. Most of the time they are either quickly closed by those proficient with the internet, or they are blocked by specialized pop up blockers. That being said, the better ads can produce some motivated traffic and that alone warrants the last spot on my countdown. In all, I don't think they can produce enough for their cost in this new internet, and are a dinosaur of the infancy of the World Wide Web.
Deena McMahon is an author and entrepreneur for America’s Premier Certified Media Placement Specialist, a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at http://mywebcashstore.com/mcmahon7149.
Find out if you qualify to be trained in having your own business at 1-800-719-8268 extension 34978.
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