Marketing Communication and Tools

Drive differentiated, customer relevant offerings supported by optimal routes-to-market, technical support, integrated marketing communications, processes and tools by keeping tabs on the following four areas:

1. Marketing management entails four key elements.

a. Strategy and Planning – You need to define the direction you want to go and make decisions based on that direction including allocating resources (time, capital and people) to pursue the strategy.

b. Offering Management – Even if you are currently a one woman/man show someone is responsible for supporting the strategy, definition, and ongoing management of your strategy.

c. Program Management – You will need to manage multiple ongoing inter-dependent projects within your business. It seems that a system is the way to with internet marketing. Similar to McDonald’s system having a system or template if you will, to rinse and repeat a set process that works is the key.

d. Channel Enablement – Plan strategic routes to market, plan and produce the right information for the right seller/delivery channels at the right time to unleash sales productivity and differentiated customer value worldwide.

2. Market Intelligence encompasses the following areas:

a. Competitive Intelligence – Gather data to learn about your competition! You can bet the smart ones are checking you out!

b. Strategic Information – Become an expert using industry data on markets, companies, new products, and technologies to streamline and enhance your business.

c. Market Analysis and Strategy – conduct marketing analysis on the industry strategies

d. Market Data - refers to quote and trade related-data associated with equity, fixed-income, financial derivatives, currency, and other investment instruments per Wikipedia.

e. Market Opportunity – seize market opportunity for e-business; think of iPod.
f. Research – conduct the research necessary on your market and competing markets. Also research global markets and trends.

g. Segment Analysis - perform segmentation or clustering analysis.

3. Marketing Communications

a. Integrated - holistic approach to marketing communication by ensure consistency of message and the complementary use of media per Wikipedia.

b. Strategic – understand the different value propositions needed to communicate with internal and external segments as they impact your organization across different media and communications channels.

4. Marketing Operations

a. Marketing Operations Budget and Resources – manage yo
ur marketing operations and resources budgets and personnel.

b. Marketing Operations Metrics and Reporting – continually monitor your business with metrics and reporting against a baseline.

c. Marketing Operations Processes and Tools – Analysis various processes throughout your business lifecycle and conduct continuous improvement adding the necessary tools along the way.

I know you are an internet marketer and you do not want to run your shop like a big business, but to expand and grow you must analyze and adjust.

Deena McMahon is an author and entrepreneur for America’s Premier Certified Media Placement Specialist, a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at http://www.americasmediaspecialist.com/
Find out if you qualify to be trained in having your own business at 1-800-719-8268 extension 34978.