Marketing Communication and Tools

Drive differentiated, customer relevant offerings supported by optimal routes-to-market, technical support, integrated marketing communications, processes and tools by keeping tabs on the following four areas:

1. Marketing management entails four key elements.

a. Strategy and Planning – You need to define the direction you want to go and make decisions based on that direction including allocating resources (time, capital and people) to pursue the strategy.

b. Offering Management – Even if you are currently a one woman/man show someone is responsible for supporting the strategy, definition, and ongoing management of your strategy.

c. Program Management – You will need to manage multiple ongoing inter-dependent projects within your business. It seems that a system is the way to with internet marketing. Similar to McDonald’s system having a system or template if you will, to rinse and repeat a set process that works is the key.

d. Channel Enablement – Plan strategic routes to market, plan and produce the right information for the right seller/delivery channels at the right time to unleash sales productivity and differentiated customer value worldwide.

2. Market Intelligence encompasses the following areas:

a. Competitive Intelligence – Gather data to learn about your competition! You can bet the smart ones are checking you out!

b. Strategic Information – Become an expert using industry data on markets, companies, new products, and technologies to streamline and enhance your business.

c. Market Analysis and Strategy – conduct marketing analysis on the industry strategies

d. Market Data - refers to quote and trade related-data associated with equity, fixed-income, financial derivatives, currency, and other investment instruments per Wikipedia.

e. Market Opportunity – seize market opportunity for e-business; think of iPod.
f. Research – conduct the research necessary on your market and competing markets. Also research global markets and trends.

g. Segment Analysis - perform segmentation or clustering analysis.

3. Marketing Communications

a. Integrated - holistic approach to marketing communication by ensure consistency of message and the complementary use of media per Wikipedia.

b. Strategic – understand the different value propositions needed to communicate with internal and external segments as they impact your organization across different media and communications channels.

4. Marketing Operations

a. Marketing Operations Budget and Resources – manage yo
ur marketing operations and resources budgets and personnel.

b. Marketing Operations Metrics and Reporting – continually monitor your business with metrics and reporting against a baseline.

c. Marketing Operations Processes and Tools – Analysis various processes throughout your business lifecycle and conduct continuous improvement adding the necessary tools along the way.

I know you are an internet marketer and you do not want to run your shop like a big business, but to expand and grow you must analyze and adjust.

Deena McMahon is an author and entrepreneur for America’s Premier Certified Media Placement Specialist, a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at http://www.americasmediaspecialist.com/
Find out if you qualify to be trained in having your own business at 1-800-719-8268 extension 34978.

Building Better Customer Service, 7-Ways to Build Trust and Increase Business

Everything from an outstanding relationship with a customer to a long lasting marriage is built on trust. Trust affects confidence in how sure we feel, our ability to approach other people or things, and our integrity and interpretation of other’s integrity (whether consciously aware of it or not). It affects who we’ll do business with, who we’ll befriend, and who we’ll listen to and go the extra mile for.

When trust levels are high we tend to be more productive and relaxed open to insights and learning. When trust levels are low, we are on guard and uncomfortable—not open to learning or insights.How can you build trust in your life? Here are some tips to help you out.

1.) Be a confidential agent - Become a trustworthy listener and confident by keeping private matters private. If something is told to you in confidence show trust by keeping it secret.

2.) Display trust in others – Note that those individuals that are different or hold a differing opinion or belief can be trustworthy themselves. Be aware of discrimination or distinction in your preferences to ensure that is not keeping you from trusting those who are different than you. Don’t use inclusive language that’s presumptuous of others distinctions or preferences.

3.) Learn to read trustworthy people – Unfortunately not everyone can be trusted. There is a definite balancing act between trusting too much and not trusting enough. Be careful of blindly trusting someone but do enjoy an honest confidence in another person or thing. Rely on your gut instinct—hone it!!

4.) Forgive and Forget – Stop being angry with others and cancel out the negative energy that is coming from you. It’s amazing how resentment against someone else can keep you from succeeding in all areas of your life.

5.) Keep your promises – When you make a promise of something to somebody and follow through on those commitments your friends and customers will know you care about them, are reliable, and can be counted on in the future.

6.) Be truthful – Communicate honestly and with integrity in all your dealings. Like the Bible says in John 8:32, “And you will know the Truth Shall, and the truth will make you free.” Honesty really is the best policy and makes you more sincere and genuine which is felt by others.

7.) Be a good listener – Make a conscious effort to really hear what others are saying, asking for, and want. Paying close attention to others is one of the biggest success principles.

Deena McMahon is an author and entrepreneur for America’s Premier Certified Media Placement Specialist, a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at http://mywebcashstore.com/mcmahon7149. Find out if you qualify to be trained in having your own business at 1-800-719-8268 extension 34978.