Taking a leaf out of Obama’s marketing playbook – exquisite use of the internet Plan to make use of the Internet and Social Networking sites to market your product to consumers.
Obama’s expert use of the Internet probably won him the election; something you should take notes of and likewise plans an “exquisite use of the Internet as a marketing tool.” The social media marketing tool is a cheaper than traditional direct-to-consumer advertising.
“Barack Obama gets the Internet and social media the way that Kennedy got TV.” – Fast Company. “Staff finds White House in the Technological Dark Ages” – The Washington Post. The story goes on to explain that the outdated White House does not have Facebook to communicate to Obama supports, not outside e-mail log-ins, no instant messaging, etc. “…like going from an Xbox to an Atari.” according to Obama Spokesman Bill Burton.
What is Social Media?
Social Media are internet-based tools for sharing and discussing information. The content is user-generated, anyone can post (generally for free) and messages can go “viral.”
Social media is now used more often than email according to Nielsen” Social Nets Overtake E-mail” Adweek. In addition, Pew Research Center’s summary of findings states, “it’s becoming a more valued source of information.”
Social Media/Social Networking Trends
This still exists…
SEO and paid search
“Push” to site as call to action
(For example: for more information, visit www….)
Your brand is not my friend
Social networking among under-40s
The ‘citizen journalist’ (individual as messenger)
‘Firewalls’ around content owner/publisher control of context
Oversharing” – to much information all over the net
But now there’s also...
Content portability
Greater mobility and reach for your content; anything can become ‘viral’
Corporate engagement in social media expected; transparency is price of entry.
Social networking among over-50s
The ‘citizen broadcaster’ (individual as medium)
“Mashups” (loss of control of context from your content)
“Undersharing” – a move to exclusivity and discretion
Implications• All media is social media now, whether you like it or not
• If your current content creation/distribution processes do not fully address social media context – you need new solutions for managing your business
• Many old rules of marketing and public relations still apply but with a few new wrinkles:
News or buzz (positive or negative) can go viral in hours and stay online for years!
Traditional PR activities such as press releases can gain new legs online
Good content is still good content and the opposite applies
• The opportunities:
Reach new audiences in new ways
Build and sustain strong relationships
Be the most-trusted source of information about your company and products.
It’s not the social media medium, it’s the message
Deena McMahon is an author and entrepreneur for America’s Media Placement Specialist, a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at http://www.americasmediaspecialist.com/
Find out if you qualify to be trained in having your own business at 1-800-719-8268 extension 34978.
Showing posts with label Social Media Marketing. Show all posts
Showing posts with label Social Media Marketing. Show all posts
Friday, August 21, 2009
Monday, August 10, 2009
Social Media Marketing: Twitter Deep Dive
What is Twitter?
Micro blogging goes to work
First time twitter was on the CNN news journalist described it as the newest micro-blogging tool to hit the internet. Over 1.2 million users are on Twitter according to the Oprah show aired in April 2009. There must be 2 million by now. If you think that Twitter is an absurd idea for business, guess again!
Twitter describes itself as: “Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”
• Twitter is a micro blogging service
• Twitter allows you to connect with your clients directly on their cell phone or computer in a non-obtrusive way with short posts
• Twitter lets you post short text updates (140 characters maximum) from a computer or handheld device that repeatedly answer the question, "What are you doing?"
• Your updates are listed chronologically on a personal page that can read like an energy-fueled day-planner.
• Others can sign up to follow your "Tweets," as they're called, and you can follow theirs
• You can set up a keyword, such as a company's name, and see how it is being used in the Twitter sphere.
Remember your children and grandchildren as it’s a snap shot in time to what the worlds doing what is Twitter? Mind what you’re saying as it is a historical record.
The beauty of Twitter is that you do NOT have to answer that question every time you tweet. In fact, it‘s better if you don‘t. Be creative. Use Twitter as YOU see fit, and how it works for YOUR needs.
Twitter Tip: Register your Twitter name without the use of spaces or underscores. Like what Oprah did @oprahwinfrey. There are many reasons why but the main reason is that underscores are a dead give away that you‘re a late adopter. It‘s a bit of a pain in the neck to get to the underscore when you‘re tweeting from an iPhone with no copy or paste feature.
It‘s perfectly acceptable to use your full name, and would advise you to lock up your full name (first and last name) if it‘s available. Just keep your name as short as possible. Challenges with using your full name arise when it‘s long and/or difficult for new friends/followers to remember the spelling. If that‘s the case, you may want to consider using your BRAND as your username instead. Twitter usernames will become valuable real estate just like Web sites were back in the 90‘s. So “ lock em up! “
Build your Twitter community:
When you join first Twitter, put a picture up immediately—before following anyone. I would not personally follow anyone without a picture. The company's that use icon type logos are to me a no-no as well.
- People want to network with people
- You select people to follow, and people choose to follow you.
- It’s about connecting with 10 people who reach 100 who reach 1,000
Understand Twitter Etiquette? It’s not recommended you add useless information. Ask yourself how useful the information is before sending. And Ask questions. It’s also fun to share pictures or refer individuals you like and connect with to your facebook account.
Sharing Pictures www.twitpic.com
Twitter me at TallCAGal@twitter.com
Deena McMahon is an author and entrepreneur for America’s Premier Certified Media Placement Specialist, a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at http://www.americasmediaspecialist.com/
Find out if you qualify to be trained in having your own business at 1-800-719-8268 extension 34978.
Micro blogging goes to work
First time twitter was on the CNN news journalist described it as the newest micro-blogging tool to hit the internet. Over 1.2 million users are on Twitter according to the Oprah show aired in April 2009. There must be 2 million by now. If you think that Twitter is an absurd idea for business, guess again!
Twitter describes itself as: “Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?”
• Twitter is a micro blogging service
• Twitter allows you to connect with your clients directly on their cell phone or computer in a non-obtrusive way with short posts
• Twitter lets you post short text updates (140 characters maximum) from a computer or handheld device that repeatedly answer the question, "What are you doing?"
• Your updates are listed chronologically on a personal page that can read like an energy-fueled day-planner.
• Others can sign up to follow your "Tweets," as they're called, and you can follow theirs
• You can set up a keyword, such as a company's name, and see how it is being used in the Twitter sphere.
Remember your children and grandchildren as it’s a snap shot in time to what the worlds doing what is Twitter? Mind what you’re saying as it is a historical record.
The beauty of Twitter is that you do NOT have to answer that question every time you tweet. In fact, it‘s better if you don‘t. Be creative. Use Twitter as YOU see fit, and how it works for YOUR needs.
Twitter Tip: Register your Twitter name without the use of spaces or underscores. Like what Oprah did @oprahwinfrey. There are many reasons why but the main reason is that underscores are a dead give away that you‘re a late adopter. It‘s a bit of a pain in the neck to get to the underscore when you‘re tweeting from an iPhone with no copy or paste feature.
It‘s perfectly acceptable to use your full name, and would advise you to lock up your full name (first and last name) if it‘s available. Just keep your name as short as possible. Challenges with using your full name arise when it‘s long and/or difficult for new friends/followers to remember the spelling. If that‘s the case, you may want to consider using your BRAND as your username instead. Twitter usernames will become valuable real estate just like Web sites were back in the 90‘s. So “ lock em up! “
Build your Twitter community:
When you join first Twitter, put a picture up immediately—before following anyone. I would not personally follow anyone without a picture. The company's that use icon type logos are to me a no-no as well.
- People want to network with people
- You select people to follow, and people choose to follow you.
- It’s about connecting with 10 people who reach 100 who reach 1,000
Understand Twitter Etiquette? It’s not recommended you add useless information. Ask yourself how useful the information is before sending. And Ask questions. It’s also fun to share pictures or refer individuals you like and connect with to your facebook account.
Sharing Pictures www.twitpic.com
Twitter me at TallCAGal@twitter.com
Deena McMahon is an author and entrepreneur for America’s Premier Certified Media Placement Specialist, a continuing education and business development company showing people how to build business success. Get No Obligation Free Tips and Training at http://www.americasmediaspecialist.com/
Find out if you qualify to be trained in having your own business at 1-800-719-8268 extension 34978.
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